LUCHA Releases Post-Election Preliminary Analysis Showing Ground Game Contributed to Victory in CD7

FOR IMMEDIATE RELEASE

July 18, 2025

Cesar Fierros | press@luchaaz.org

PHOENIX, AZ — Following the historic primary victory of Adelita Grijalva, Living United for Change in Arizona (LUCHA) released preliminary findings from its post-election analysis, revealing the measurable and strategic impact of its grassroots organizing efforts in Arizona’s 7th Congressional District.

In just two months, LUCHA:

• Knocked on over 26,000 doors across CD7 with a high contact rate of nearly 20 percent, reaching thousands of voters directly

• Invested more than $250,000 in paid field and community outreach

• Was the first organization to endorse, canvass, and invest in support of Adelita Grijalva

• Led a broader coalition that knocked on nearly 100K doors across Pima and Maricopa counties

According to early precinct-level data, voter turnout in Maricopa County precincts canvassed by LUCHA was 3.5 percent higher than in precincts that were not (25.0 percent vs. 21.5 percent). Additionally, Grijalva’s vote share was 2 percentage points higher in LUCHA-targeted precincts (53.3 percent vs. 51.3 percent).

“This wasn’t luck. It was the result of disciplined organizing and a strategy rooted in community,” said Alejandra Gomez, Executive Director of LUCHA. “We bet on a candidate who has been in the fight for decades, and we met the moment by organizing voters no one else was talking to.”

LUCHA’s program focused heavily on Maricopa County, where Latino voters were less likely to be contacted by campaigns, and where traditional political infrastructure often overlooks working-class communities, this includes voters with no primary election history. Organizers also canvassed underrepresented areas like Gila Bend, ensuring all communities had a voice in this special election.

We knew Maricopa County was an area where Latino voters were less likely to be contacted by campaigns, and where traditional political infrastructure often overlooks working-class communities.

“While national pundits misunderstood the dynamics of this race, we understood the stakes and the opportunity,” Gomez added. “This is what happens when you invest early, build coalition power, and have face-to-face conversations grounded in trust.”

LUCHA will release a full report once individual voter data becomes available in the coming weeks.

About LUCHA:

Living United for Change in Arizona (LUCHA) is a grassroots organization based in Phoenix and Tucson. We organize and advocate for social, racial, and economic justice with a deep commitment to building long-term political power in working-class communities across the state.