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LUCHA Blue Candidates Mayor Regina Romero & Councilmember Lane Santa Cruz are victorious!



TUCSON- Tonight's 20-plus point resounding victories of LUCHA Blue candidates Mayor Regina Romero and Councilmember Lane Santa Cruz solidifies what our polling has been telling us for months leading up to the general election: The power of Co-governance is not just an effective form of government, but it wins elections. Tucson voters want to be included in the policy-making process and will reward candidates when they listen to their community's needs.


Both Romero and Santa Cruz have worked diligently hand-in-hand with communities across Tucson to deliver on major policies that have bettered the lives of all Tucsonans. From their ambitious Climate Adaption Plan to new affordable housing developments and Free and Fair Transit, both candidates have dedicated their first term in office to community-centered solutions. To assist in the co-governance, LUCHA has been at the center of it all through civic engagement, listening sessions with residents, and in partnership with elected officials. And with the help of Romero and Santa-Cruz, LUCHA innovated solutions in true co-governance spirit to find answers to big issues.


Tonight, before a large crowd, Alejandra Gomez, Executive Director of Living United for Change in Arizona (LUCHA), delivered her congratulatory remarks. "It is not enough to elect candidates based solely on the letter next to their name. We need leaders who are deeply connected to their communities, leaders who embrace the principles of co-governance, and leaders who understand that their role is to work with their constituents. That is Mayor Regina Romero and Councilmember Lane Santa Cruz! And that is who won tonight!"


LUCHA has been on the ground hard at work knocking on tens of thousands of doors, talking to well over a hundred thousand key voters in Tucson, while dispersing nearly 50,000 pieces of literature to households across the Old Pueblo. In all, Tucson invested well over $130K to ensure the reelection of Mayor Romero and Councilmember Santa Cruz, collectively, outraising Republican-backed candidates and dark money groups combined. That is community-driven power-building in action.


LUCHA is proud of tonight's critical electoral victories but understands that the work is just beginning as its focus shifts to the 2024 Presidential Election. Tucson will serve as the litmus test when evaluating candidates up and down the ballot in 2024. Community-driven government is not just an option but, rather, a requirement to tackle the pressing challenges our communities face today.


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About Living United for Change in Arizona (LUCHA):

Living United for Change in Arizona is a grassroots 501 (c)(4) non-profit organization dedicated to building power with Arizona's working families. LUCHA fights for racial, economic, and social justice, striving to create a just and equitable society for all. Check us out on social media and our website for more information.


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